Sojung Kim, PhD

Research Focus

My research interests broadly lie on intersections of interactive media, health communication, and strategic messaging. Research contexts primarily concern challenging health and environmental issues such as cancer, addiction, and climate change, as well as verbal and nonverbal interplay of doctor-patient communication. My interdisciplinary work allows me to employ both quantitative and qualitative methodologies.

Current Projects

■ A project that investigates public and government employees’ perception of climate change impacts on U.S. transportation manabgement and related policies

■ A project that examines humorous and active inoculating messages to counter misinformation about climate change

■ A project that investigates the effectiveness of the Every Try Counts anti-smoking campaign messages with eye tracking technology

■ A project that examines mobile text messaging strategies to encourage quitting among Korean and Chinese male immigrant smokers in the Washington DC metropolitan area

Select Publications

■ Kim, S. C., et al. (2019). Interactivity, presence, and targeted patient care: mapping e-Health intervention effects over time for cancer patients with depression. Health Communication, 34(2), 162-171.

■ Cooke, S. L., & Kim, S. C. (2019). Exploring the “evil twin of global warming”: public understanding of ocean acidification in the United States. Science Communication, 41(1), 66-89.

■ Kim, S. C., et al. (2018). Understanding public opinion change of HPV vaccination controversy: effects of exemplification and the mediating role of projection. Health Education, 118(5), 402-412.